Free deliveryWhy The Wellness recommends this
Curated, not stocked.
Blueprint's stripped-back formulation philosophy is what brought this to our shelves. A product with a single, organic ingredient leaves no room for compromise, and the cacao category has genuine nutritional substance behind it — flavanols in particular are among the more seriously studied polyphenol classes. For patients building a whole-food performance diet, this is a straightforward, high-quality addition.
About this product
Cocoa Powder
Blueprint Cocoa Powder is a single-ingredient organic cacao powder designed to slot into a performance-oriented daily routine. The sole ingredient is organic cacao powder, meaning there are no fillers, sweeteners, or additives — what you get is cacao in its relatively unprocessed form.
Cacao is the less heat-treated precursor to conventional cocoa. As a food ingredient, it is a natural source of flavanols — a class of polyphenols studied for their potential to support cardiovascular health, circulation, and cognitive function. It also contributes magnesium, iron, and fibre, making it a nutritionally denser choice than standard processed cocoa powder.
This suits people who are already thoughtful about what they put in their body: those building smoothies around whole-food ingredients, adding depth to overnight oats, or looking for a way to include more polyphenol-rich foods without resorting to confectionery. It fits as well into a morning routine as a post-training recovery shake.
The Blueprint brand is associated with Bryan Johnson's rigorous self-quantification and food-quality philosophy. Products in the range are formulated to meet a high threshold for ingredient purity, which is why the label here is short — deliberately so. At £52.99, this positions itself firmly as a premium ingredient rather than a pantry staple, and it earns that positioning through what it leaves out as much as what it contains.
What it does
Benefits
- 01
Single-ingredient organic cacao, nothing added
- 02
Natural source of flavanols for cardiovascular support
- 03
Contributes magnesium and iron from whole-food source
- 04
Versatile base for smoothies, porridge, and baking
- 05
Polyphenol-rich option for performance-focused nutrition
Get the most from it
How to use
Mix into drinks, smoothies, or recipes as you would any cocoa powder. A common approach is to blend it into a morning smoothie or stir it into oats. Follow the serving guidance on the packaging for quantities.
What's inside
Ingredients
View full ingredient list
Organic Cacao Powder
Common questions
Frequently asked
What is the difference between cacao and cocoa powder?
Cacao powder is typically produced at lower temperatures than conventional cocoa, which preserves more of the naturally occurring polyphenols, particularly flavanols. Standard cocoa is more heavily processed and generally has a lower flavanol content as a result.
Can I use this in baking as a cocoa substitute?
Yes. Organic cacao powder can be used in place of conventional cocoa powder in most recipes. Bear in mind that cacao has a slightly more bitter, complex flavour than Dutch-processed cocoa, so results may vary with heavily sweetened recipes.
Is this suitable for people avoiding added sugar?
The ingredient list is organic cacao powder only, with nothing added. For precise nutritional information including natural sugar content, check the label on the packaging.
Who is this particularly well suited to?
It suits anyone following a whole-food or performance-focused diet who wants a polyphenol-rich ingredient without additives. It is equally useful for athletes building recovery smoothies and for those simply wanting a cleaner alternative to standard cocoa powder.
Why is the price higher than standard cocoa powder?
This is an organic, single-ingredient product from a brand that applies a high standard to ingredient sourcing and purity. The premium reflects both the organic certification of the cacao and the Blueprint brand's positioning around food quality.
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